Kelturas: Memories of a Lifetime
In the travel business, helping clients create unforgettable adventures and lifelong memories is a key to success. Just ask Kelturas Vacations, a family-run travel company now celebrating its 40th anniversary as a beloved Boston business with deep Irish roots.
Formerly called Crystal Travel & Tours, Kelturas has used its passion for travel, business expertise and superior customer service to give countless travelers the ‘trip of a lifetime’ visiting Ireland, Scotland, England and numerous other European countries.
“We’re a family-run company built on trust, service and a love of travel,” says Kevin Kelly, VP of business development. Kevin and his siblings Sean and Maureen are carrying on the high business standards set by their Irish immigrant parents, Jim and Teresa, who started the travel company in 1985, drawing upon their deep roots in Ireland and firsthand experience in the airline industry.
The new name, Kelturas, blends “Kel/Kelt” – a nod to the Kelly family name and Celtic origins – and “turas” – the Irish word for journey, symbolizing exploration, discovery and meaningful experiences. In that regard, Kelturas represents a fusion of past and present, honoring the legacy and roots of their founders, while guiding modern travelers on personalized, authentic experiences.
The company’s slogan, ‘See Ireland at your own pace’ aligns perfectly in 2026 with ‘Ireland Unrushed,’ an initiative by Tourism Ireland to promote slow tourism, sustainable accommodation and experiences that deliver a richer visitor experience.
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