Advertise with Irish Boston
Advertise in the Magazine
Reach a highly engaged audience and maximize your brand’s exposure by advertising in our magazine, Travel & Culture. With 15,000 copies distributed across key locations in New England, the U.S., Canada, and Ireland, your business will be seen by a wide and diverse readership.
Premium Distribution
Your ad will be placed directly in the hands of:
- BITA members and advertisers
- Cultural organizations and visitor centers
- Media outlets and government offices
- Consumer requests across the U.S. and Canada
Discounts Available for Multiple Ad Buys
Take advantage of exclusive discounts when booking ads in multiple issues:
- March Issue – Artwork Deadline: January 27
- June Issue – Artwork Deadline: April 28
- November Issue – Artwork Deadline: September 29
Demographics
Age:
35-65 age group, including families with children, followed by 60+ retirees and couples.
Geographic Reach:
- Greater Boston, Massachusetts, and New England
- Mid-Atlantic States
- Ireland and the UK
What our Readers Look For
- Cultural experiences
- Culinary and shopping opportunities
- History and heritage
- Seasonal events, including parades, festivals, sporting events, and holiday concerts
- Convenient travel access between Boston, New England, Ireland, and Europe
Ad Sizes & Artwork Specificiations
Position your brand in front of a loyal and engaged audience. Secure your placement in the next issue and make an impact where it matters most.
Ad Sizes:
- Full Page, Covers: 8.75in W x 11.25in H (includes .125 bleed all around)
- Half Page Horizontal: 7.5in W x 5in H (no bleeds)
- Half Page Vertical: 3.6in W x 10in H (no bleeds)
- Quarter Page: 3.6in W x 5in H (no bleeds)
Digital
- Medium Rectangle: 300px W x 250px H
- Half Page: 300px W x 600px H
Print Submission File Specs:
- PDF format preferred (.jpg or .tiff also accepted, Word not admissible)
- 300ppi, CMYK
- Remember to include bleeds for full page layouts (trim marks okay, other marks not needed)
All Submitted Files:
- Include the name of the organization/client submitting the ad in the file name
Online Promotions
Expand your reach with targeted digital promotions that put your brand in front of a highly engaged audience. Our magazine and featured stories are published on our website and shared across social media, blogs, and email campaigns—ensuring maximum exposure for your event, product, or service.
Website & Social Media Reach
Performance (2024 Year-to-Date)
- 338,077 page visits
- 167,063 unique visitors
Social Media Audience
- X (Twitter): @thebostonirish – 7,300+ followers
- X (Twitter): @irishpenn – 3,093 followers
- Facebook: 2,200+ followers
- LinkedIn: 1,600+ followers
- Instagram: 900+ followers (growing database)
- Blog - IrishMassachusetts: 83,000+ page views per year
- Blog - IrishBoston: 68,900+ page views per year
Email Marketing – Constant Contact
- 16,000+ opt-in subscribers
- Includes media professionals and audiences engaged with Irish, Celtic, and world cultural activities
Contest Pages
- All contests are linked directly from our home page offering immediate exposure. Each contest is linked to an individual page exclusively about your show/special event/give-away - see example here.
- Your individual contest page includes a 50-75+ word description about the show, photo placement, video (if available) plus live links directly to your URL, ticket sales, directions, and other special information (rain dates, etc.)
- We also list your event on our online monthly calendar (see example here), with a link directly to your individual contest page to maximize exposure. On the calendar, WIN FREE TIX is listed directly above your listing so it stands out on the calendar page.
Marketing
- We send one e-blast via Constant Contact to 16,000+ opt-in subscribers, including media, who follow Irish/Celtic/World cultural activities.
- We recommend sending the e-blast about 2-3 weeks in advance of your show and we close out the contest two days before the show allowing for maximum exposure time.
- The e-blast directs browsers to your individual contest page and ticket sales, and the e-blast is unique to your show.
- We select the winner, notify them by text/telephone or email and send winning names to you for will call pick up for the night of the show. Winner redeems tickets with picture ID directly before the show.
Cost
- The Cost to participate is $500.00 per promotion. We offer discounts for 3 or more shows within a one year timeframe, and we also offer discounted combo packages which include contests along with print advertising in our Travel & Culture magazine (published 3 times per year: March, June & November).
- BITA provides all art work and text for the contest and you are welcome to provide your own, if you wish.
Requirements
- Minimum two (2) tickets required to run a contest - all tickets come in pairs.
- Winning seats no more than ½-way back in the venue.
You get to approve and amend the e-blast and contest pages before each goes live. - Note: We only send one e-blast via Constant Contact per contest. It is imperative you proof all information prior to the e-blast.
- You get to pick the date and time to send out the e-blast. We recommend 2-3 weeks prior to closing the contest.
- Please ensure you proof all text, images, and particularly links as we only send one e-blast per contest.
- Winners are announced on the General Contest Page after we close the contest. For privacy, we use only the winner's first name and last name initial. Other than the winning entry form, we do not share, sell, buy or distribute any e-mail names / addresses. All participants are opt-in.
- We do not share reports but we are happy to add your tracking link if you wish to track a specific URL.
To run a contest promotion on our web site, please contact colettequinlin@comcast.net.